Interview with Mike Davis, founder of GTM Guides

The newest guest on our podcast is Mike Davis, founder of GTM Guides. If you’re wondering what GTM means, it’s short for Go-To-Market. Their job is to help ISVs successfully navigate the Salesforce ecosystem.

Mike has worked within this ecosystem for over a decade and gained impeccable knowledge of how it functions.

As a natural leader, he strives for excellence, doing his best and achieving results. That’s why he has spent most of his career as a sales and alliances leader.

Join our podcast to get inspired and learn more about the Salesforce ecosystem and how to crack it!

 

For those in a rush...

00:51 Introduction of Mike and his business
3:03 Beginnings of Mike’s carrier
5:27 TaskRay
10:47 Day-to-day role of a sales leader
13:39 Interacting with the Salesforce side
16:50 What makes his team different?
18:42 Best way to test TaskRay
20:00 GTM Guides
21:20 Four pillars of ISVs going to the market on the Salesforce ecosystem
26:50 Interesting analytics
28:40 AppExchange Marketing Program
31:20 Two models of GTM Guides
33:45 Cooperation of companies with GTM Guides
36:08 The words of wisdom
38:20 Number of published apps on AppExchange
40:00 The Business Builders program
40:40 Salesforce Accelerate
41:36 Salesforce Ventures
43:48 Reaching out to Mike


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